by Michael Fleischner
Article marketing is one of the most popular ways to enhance your seo efforts. With the introduction of article submission tools, the task of distributing your articles across the Internet is easier than ever before. There are a number of rules you should follow if you want to get the most from your article marketing.
In this article, I will give you some article writing and submission guidelines that I’ve personally used to enhance the overall impact of my submissions and guarantee that articles are placed on web pages with a high Google page rank.
The advantage of article marketing is that your article content has a life well beyond a single listing. Website owners visit article aggregation websites to find relevant content for their website, blog, or ezine. Your article can be published for quite some time after it’s submitted and posted. The real value of article submission is when third party sites provide a link back to your website in exchange for the content you have provided them.
Make Sure Your Article Is More Than 500 Words. Too often I see articles that are just a few words short of the minimum required. Many article submission web sites have a length requirement of 500 words or more. I like to exceed the minimum threshold by at least 35 words so that sites that do not count prepositions still measure more than the minimum.
Write Your Article Around A Keyword Phrase. When you write an article about a particular subject, select a keyword phrase that helps to promote your website or service. The result is that search engines will be able to find your content easily based on the specific keywords noted.
Use Your Keyword Phrase Throughout. When writing an article about a particular topic, choose a keyword phrase that helps to promote your website, product or service. Doing so allows search engines to easily find and classify your content related to specific keywords.
Create A Compelling Headline. By developing a catchy headline, readers are drawn into your article and take notice. Even though your primary purpose is content distribution and building links to your website, don’t lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to take notice. This leads to greater awareness and action among webmasters seeking content.
Automate Your Process With Article Submission Software. There have been a significant number of advancements in article marketing during the last two years. It’s easy to find a number of article submission tools that can automate or semi-automate the submission process. Although nothing can truly replace developing your own article content, article submission can be automated with the help of article marketing software and technology.
The use of article marketing is paramount to improving your online search engine rankings. Now that online tools and software have been developed to enhance the effectiveness of your article marketing, significant time should be spent finding the right tool for you. This eliminates the need for wasting significant time writing and or submitting articles to the right directories and getting the results you’re looking for.
Using article marketing is simply a great way to improve your websites ranking. With the help of distributed content and links back to your website, search engines like Yahoo! take notice and assign your website a good amount of value. This comes back to you in higher rankings and Google PR.
Article marketing is an important part of everyone’s SEO strategy. What’s most important is that you develop content for a specific niche or area and teach something to those who read it. Individuals wish to learn and improve upon their work. By providing something of value, your content will be shared and distributed throughout the web.